Internet visitors who click on Henkel’s new Website are being met with a completely redesigned international, North American or German presence designed on the strategic concept of “Brands on Stage.”

The company has for the first time integrated its corporate and brand worlds online. Visitors can now easily obtain a comprehensive insight into Henkel’s extensive range of brands and system solutions.

“A modern and user-friendly internet presentation is an essential base requirement for companies today,” explained Ernst Primosch, Henkel international communications vice president. “Henkel’s new website focuses on satisfying the information requirements of our customers and other visitors. The initial feedback has been very positive, providing proof that our web pages are both appealing and informative.”

An illuminated stage provides the backdrop for a selection of brands from the company’s laundry and home care, cosmetics/toiletries and adhesives technologies business sectors.

The “Brands & Solutions” section provides a comprehensive insight into Henkel’s extensive range of brands and system solutions. The regional and local Web sites will offer localized product and brand information for their specific countries.

In addition, the sections “Press & Media Relations,” “Investor Relations” and “Careers” provide comprehensive information together with extensive download opportunities for journalists, analysts, investors and interested job candidates.

“About Henkel” introduces the company, its organizational structure and its three operating business sectors. The “Sustainability” section provides information on the company’s policies and activities relating to corporate social responsibility. “Innovation” offers an overview of Henkel’s research and development activities, and its innovation campaign including the “Henkel Innovation Trophy” aimed at attracting submissions from creative minds outside the company.

In addition to the speed of the new upgraded technical platform, visitors will experience an extended search function and the incorporation of a product catalog.

The new platform will be further developed and additional functionalities will be added over the next few years.

The next step is to gradually align the 50 Henkel country internet subsites to the new design format. The launch constitutes the first of a worldwide Henkel internet relaunch project. The new site was designed by Plenum, Stoll and Fischbach of Herrenberg, Germany. More info: www.henkel.com.